During our lesson on Super Bowl advertising last week we learned that
the cost of a 30 second ad during this year's Super Bowl would be
approximately $3,500,000. We discussed how for some advertisers the
increased revenue is worth the money they spend on the ads but for some
the ads don't quite work & the dollars spent on Super Bowl ads seem
wasted. In your opinion, which ads were this year's "winners" &
which were the "losers"? Do you think the money was well spent?
If you didn't watch the Super Bowl, go back to my website. I have posted some 30 commercials for you to view.
There were a few commercials that probably boost the companies income from this years Super Bowl. The m&m commercial was very funny, as well as the Okiow Yogurt commercial and the sketchers commercial. I think out of those 3, the Okiow brand will have the highest increase in money because it is cheap, and after seeing that commercial, many people probably wanted to go try it. Sketchers and M&Ms are very popular already, so i don't know how much more they can grow. I think that the Audi commercial was funny, but it only really appealed to teenage girls, and they aren't really the ones buying expensive cars. The Old Navy commercial wasn't funny, but I don't think they lost business because a lot of people regularly go to Old Navy anyways.
ReplyDeleteI think that the m&m commercial was the best. It was really funny. The next funniest commercial was the grandma and the baby commercial. I did not see any commercials that were bad.
ReplyDeleteI liked most of the commercials during the 2012 Super Bowl. Most of them made me laugh and that was one of the major reasons that I wanted to watch the Super Bowl. The main commercial that I think was a waste of money was the Bridgestone Performance Football.
ReplyDeleteI don't normally watch the actual game, I only watch it for the commercials. My favorite commerical in 2012 was The M&M one where he was dancing to "I'm sexy and I know it". The worst I thought was the baby wanting the Doritos.
ReplyDeleteIn my opinion, the ad's that were this year's winners were:
ReplyDelete1st place: M & M's Super Bowl Commercial (Winner)
Explanation: I think the M & M's commercial would be the 1st place winner because these days there are a lot of people that like M & M's based upon my knowledge. But also a lot of people like the new song "I'm sexy and I know it". Overall I think that was a good blend of two different things being put together.
2nd place: French Bulldog Races Sketchers
Explanation: I think the Sketchers commercial came in 2nd because mainly because of the Micheal Jackson move the dog performs. I don't know about what's going on currently about Micheal Jackson because they used to talk about him a lot even after he died. Also sketcher is popular I think because of the shoe structure. Like how it's comfy. IDK REALLY!
3rd place: Doritos Man's Best Friend
Explanation: It's not as dumb and not as persuasive like the Doritos Sling Baby commercial is. That one is even dumber I would say due to the computer effects. MY OPINION!
4th place: (Loser) Dorito's Sling Baby
Explanation: It was the dumbest out of the rest I think because I don't like when the makers add computer effects. I just think it's plain dumb.
I think they spended their money wisely only 50%. Only on 2 commercials I think they spend their money wisely but not on the other 2.
I think that the M&M commercial was the best. It was really funny and it caught my attention. I also like the bud-wiser commercial with the dog named whee go, it was also really funny. I think that the money was well spent because if the company makes good commercials, it will make viewers want to buy their product, and it will all pay off in the long run.
ReplyDelete1st:My opinion one of the best commercials was the French Bulldog sketchers because it was funny how this little dog could win the race greyhounds and win.
ReplyDeleteIn my opinion the m and ms commercial was not my favorite although it was a little entertaining.
I think that the best commercial was the M&M commercial because it was the most popular and the best among all the other commercials. It was very entertaining to watch and was money well spent.
ReplyDeleteThe Doritos Man's Best Friend was also money well spent because it was memorable and entertaining. I think that the Doritos Sling Shot Baby was also a good commercial but not as memorable or that entertaining.The French Bulldog Races Sketchers wasn't that memorable and I don't think it was money well spent. I don't think that there was many memorable or very "good" commercials on during the Super Bowl and for most commercials I don't think it was money well spent.
My favorite commercial was the sling shot baby for Doritos. I thought that it was a good idea and that they executed their idea perfectly.
ReplyDeleteI thought the M&M commercial was a really funny. I liked it because it caught my attention when i heard "I'm sexy and I know it". I think that the money well spent on this commercial and on most of the other commercials. I think that if the producer of these commercials use songs that the viewer will recognized, it will get many views and get a good result.
ReplyDeleteI really didn't watch the Super Bowl, but by watching the commercials on the website I think that the best one was the "M&M" one. I think this was the winner because it gets people's attention and makes them laugh. I think one of the loser commercials was the Dog with sketchers because there isn't dog sketchers. Overall I think the commercials spent there money well.
ReplyDeleteIn my opinion, I liked the Doritos Man's Best Friend commercial and I think the money was well spent. When I showed my mom, she thought it was very funny and said it was her favorite commercial. That proved to me that many people probably liked it because my mom is picky about her commercial she likes. I don't think that any of the commercials were wasting money,even though I think the French bulldog races sketchers one was a bit silly but cute. I liked the m&ms commercial too. Though i'm sure, most people did. It catches your attention and it has a known song in it that a lot of people like. I'm sure that catches peoples attention too.
ReplyDeleteThe price for the commercials this year were really ridiculous. The money spent on the 30 seconds was worth it though. The best commercial for the 2012 Super Bowl was probably the m&m's "I'm Sexy and I Know it". I thought it was so funny! The majority of commercials were very good, some were a waste of 3.5 million dollars though.
ReplyDeleteI think that the winner this year was the M&M commercial because it was really funny and it had a song that many people would remember. The worst one was the Man's Best Friend because it was funny only in some parts not all of it. :)
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